GE Capital to refund $225 million for illegal credit card practices

GE Capital Retail Bank
The Justice Department along with the Consumer Financial Protection Bureau announced an agreement for GE Capital to refund $225 million for illegal credit card practices.

GE Capital’s consumer finance unit, now named Synchrony, agreed to pay $56 million to 638,000 cardholders who were marketed deceptive information about the company’s debt cancellation add-on product.

Another 108,000 customers who are Spanish speakers or Puerto Rico residents are due $169 million for being left out of debt relief offers that other customers received.

The Justice Department is calling it the largest government credit-card discrimination settlement ever.

GE Capital offers private label credit card programs among other financial products and services for retailers like Walmart and the Gap. It is among the largest credit card issuers in the world, primarily through retailers’ store-branded cards.

Between January 2009 and March 2012, credit card customers having trouble paying their balance were offered settlements of up to 75 percent off, the CFPB said. Others were offered a statement credit of $25 to $100 for making a minimum payment.

But the offers were not extended to people who chose Spanish as the language for their communications with the company, or who lived in Puerto Rico.

Richard Cordray, director of the CFPB said “These consumers did not know they were missing out on anything, so did not even know they were being discriminated against.”

“GE Capital did not extend these offers to any customer who indicated that they preferred to communicate in Spanish or had a mailing address in Puerto Rico, even if the customer met the promotion’s qualifications,” the CFPB said. “This meant that Hispanic populations were unfairly denied the opportunity to benefit from these promotions. Such discrimination is in direct violation of the Equal Credit Opportunity Act.”

The portion of the settlement that went for settling charges of deception were based on GE Capital’s unfair sales tactics. Customers were tricked into signing up for debt protection services with names like “Card Security,” “Account Security,” “Account Security Plus,” and “Debt Security.”

The fee-based product promised to cancel consumers’ debts if they ran into financial trouble because of job loss or health problems. Telemarketers led consumers to believe the product was free, the CFPB said. Some also took fees from consumers who were ineligible for debt cancellation, such as those who were already unemployed.

The company will contact cardholders who are due a refund. Along with compensation GE Capital will help resolve negative credit card reporting that resulted from discrimination with the credit bureaus.

Cardholders will get approximately $88 refunded for deceptive marketing, and those excluded from debt relief offers will get $1,565. Most of the compensation for discrimination will come in the form of reductions in charged-off balances. For others owed a refund, the funds will come in the form of a credit on their billing statements. Customers who no longer have an account will get a check.

Photo Credit: Sebastien Bozon, AFPGetty Images

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